julie’s noodles

the best soup dumplings in austin, now with a new menu.

Tools

Figma, Adobe Illustrator

Context

School assignment- Solo Project - 2023

PROBLEM

Julie’s has an outdated menu

  • Hard to read

  • Poor contrast

  • Visually unappealing

  • Poor heirarchy

GOALS

take what works and leave the rest

  • Reorganize menu

  • Keep traditional Chinese elements

  • Use logo & restaurant for inspiration

SOLUTION

re-designed menu

  • Separate Mandarin and English menu (front/ back)

  • Traditional Chinese elements

  • New modern graphics

  • Clear hierarchy

the process

restaurant interior & original menu

INSPIRATION

  • Color schemes

  • Traditional Chinese elements

  • Basis for color scheme

  • Animation style for new graphics

existing logo

IDEATION

Mood board

  • Aerial view or graphics of foods- creates appealing visuals & portion expectations

  • Modernization in the direction of the existing logo

Reflections

  • Try out a textured background with Chinese cloud graphics

  • Improve spacing

  • More red incorporation

  • Test different font combinations

Future Steps